Bodvár Hafström speaks to Monica about Official National Rosé Day, family and tradition. On June 9, 2018 Bodvár – House of Rosés will have its annual afternoon soirée to celebrate the Official National Rosé Day by Bodvár in the beautiful waterfront setting of Marina del Rey, California. Official National Rosé Day by Bodvár was first established in 2014 by Bodvár Hafström, and since then, the celebration of the rosé lifestyle has become a worldwide phenomenon. Recently during the 71st Cannes Film Festival, Bodvár – House of Rosés held a special kick-off reception for National Rosé Day at the Members’ Club at Le Grand 45, in celebration of the Provence-made, award-winning wine.
Bodvár Hafström comments, “I am pleased to invite everyone to share in the passion my wife Ann and I hold for rosé, as we prepare for the Official National Rosé Day’ on June 9 in Marina del Rey, California, when wine lovers around the world will unite in celebration of rosé.”
Bodvár – House of Rosés will be represented at several celebrations around the globe when cities Stockholm, Berlin, Rotterdam, Sydney and Sardinia will join Bodvár Hafström in the traditional rosé toast, to be held in Los Angeles on June 9th. Hollywood’s favorite rosé, Bodvár Rosé was the exclusive rosé wine served backstage to nominees and presenters at the 90th Academy Awards, as well as to guests at Cinemoi’s annual Oscar viewing party and the star-studded Race to Erase MS Gala in Beverly Hills. Recently, Decanter Magazine’s World Wine Awards presented Bodvár No. 5 with the esteemed Gold Prize and in April, Bodvár No. 1 received the Silver Prize at THE Rose Competition 2018, part of the American Fine Wine Competition.
Swedish-born, Bodvar Hafström
is part of the Grönstedt and Hafström families, with business traditions within the beverage and tobacco industries dating back to the 1800s. Throughout his life, Bodvár has been fascinated with style, luxury, travel and wine. His family founded the legendary Grönstedts Cognac in 1846, which today remains one of the most prestigious brands in the world. As a tribute to Johan Daniel Grönstedt, who had a weakness for French beverages, Grönstedts released a classic Champagne bearing the family’s name. Another branch of the family tree holds the Lindqvist family, importers of exclusive wines that began in the 19th century. Bodvar’s great-great-grandfather also started one of the largest premium cigar brands the Hafströms of Sweden.
How to toast?